The combination of chillies, salt and spices makes this a great tasting rub and the brown sugar helps to caramelise and intensify the flavours, when baked onto meat or vegetables. It is a classic rub to make sweet and spicy pork ribs and also makes delicious spicy cauliflower steaks. Use it on any meat, by rubbing into the flesh, leaving to marinade for a few hours or overnight in the fridge and then roasting, grilling or BBQing. On vegetables, just sprinkle over and roast or grill.